- Graphic design
We design and create a wide range of promotional literature, recipe cards, trade catalogues, packaging and email newsletters for Lee Kum Kee, a multi-national, Hong Kong-based food company. Lee Kum Kee produces a wide range of Chinese and Asian sauces which sell in Tesco, Waitrose and Asian food supermarkets.
We have a long-standing relationship with their European marketing team and have designed promotional and campaign literature in several languages including recipe booklets, recipe cards, leaflets, labels for sauce jars and neck tags, brochures, calendars, adverts, and we also handle on-line graphics and banners for their social media and generate their email newsletters in three different languages.
Lee Kum Kee often teams up with food celebrities, culinary authors and other high profile characters, involving their products and edoresements within their marketing campaigns.
Pictured: Waitrose fold-out recipe jar tags. We designed five concertina-folded leaflets. Each jar tag introduces its sauce and features a tempting recipe using the sauce as an ingredient. They are tasty and compact, like their concentrated contents! Designed for the UK and the Netherlands.
Pictured: Recipe booklet. Features recipes that are fresh, aromatic and quick to prepare using a range of Lee Kum Kee sauces. We have recently completed a BBQ recipe selection in several languages that is currently being promoted in stores.
Pictured: Healthy Chinese Recipes. Focuses on the nutritious and delicious side of Chinese cuisine. Graphically represented with a lighter, more airy feel, this booklet contains recipes that are lower in fat and cholesterol and are generally very good for you.
Pictured: Stand up calendar. We designed a ring-bound desktop flip-over calendar that was used for promotional purposes in two languages, containing short, easy-t0-prepare recipes.
Pictured: Lee Kum Kee Premium Oyster Sauce. pictured in Waitrose We designed these bottle neck tags that fold out and feature a recipe.