We provide a fully comprehensive design service for Leonard Smith Publishing Ltd. They are a photographic greetings card company. We handle all their design work, both web and print. From email newsletters to all product artwork: brochures, adverts, packaging, exhibition stand design and graphics, and most important of all – greetings cards. There’s a big focus on getting the style and typography just right for each individual card. There is a broad range from party invite to sympathy card, Appealing to the target audience of the cards, contemporary to traditional and all ages.
Choosing the right typography is so important in conveying the right message; each range has its own identity. As well as the finished greeting card we design the artwork for cartons, signage, display stands and units, packaging and stationery. We are involved with all the aspects from creation to completion.
We design and produce email newsletters at least once a month using industry standard bulk email newsletter software, which has detailed analytical feedback capabilities.
As well as designing a responsive site, we maintain it. Updating its content visually and behind the scenes to make sure it has a good SEO score, ensuring it ranks highly in search results. www.leonardsmith.co.uk
Using Sketchup we produce 3D mockups of Leonard Smith’s trade stands at exhibition centres all around the UK. It enables us to explore design spaces and layout possibilities in great detail. It’s a very powerful product placement tool.
